State of the Nation : Commendable TVC of The Hindu
Click on the image to watch the TVC.
The Hindu is one newspaper,known for its upright and balanced coverage of new from decades. They have rarely compromised on contents as well as ethics.
They have just launched a new advertising campaign – ‘Classroom’. This campaign expresses The Hindu’s point of view on yet another issue simmering among Indian youth. This time, the paper turns the spotlight on Indian politicians; specifically, on the poor example of governance that is being set for a brand new generation.
It’s often said that the future of India rests on young shoulders. However, this generation is largely disillusioned by the way the nation is run. With very few political icons to look up to, if any, there exists a real danger of the country not attracting the best and brightest of the generation to lead it towards prosperity and glory.
The campaign, conceptualised by Ogilvy & Mather, South, brilliantly captures this sentiment among the youth. It actually is more of a wake-up call to Indian politicians, reminding them to be conscious of the millions of young Indians who follow them on media. The film cautions them to think before flinging that chair in a political forum or a public forum.
The Hindu has never hesitated to express its point of view on the country’s topical issues, whether in its editorial section or in its advertising. The previous campaign, for instance, had taken a stand against tabloid-styled journalism masquerading as news. This time, the brand raises the issue of unacceptable behaviour in the political arena and its effect on malleable minds.
The TVC:
Credits:
Client: The Hindu Group
Agency: Ogilvy & Mather South
Creative Directors: Piyush Pandey, Rajiv Rao
Creative Team: Arkadyuti Basu, Pradeep Ravindran, Sanjana Mathur
Account Management: Simmi Sabhaney, Vijaya Sriram, Karthik Hariharan, Aruna Narsi
Production House: Corcoise Films
Director: Prasoon Pandey
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