Now a days, a company called Patanjali Ayurveda is claiming that it is true nationalist company and promoting Swadeshi. The company is Baba, Yoga, Swadeshi all rolled into one, doing brisk business, in a short span of 9 years.
If you carefully examine, yes, the company started with manufacturing authentic aryurveda products generating employment and business opportunity to the unemployed youth as well as jungle dwellers .It was hailed as a welcome change just because of price affordability and authentic herbs.
Gradually, the businessman in Baba Ramdev has become marketing platform , now the products are manufactured by other companies and smartly marketed under Patanjali brand umbrella.
And now Government under leadership of Shri Modi has launched an ambitious movement called Make In India. The objective is to encourage those who manufacture in India offering them various sops, tax holidays et al so that there will be a real emergence of 'nationalist' companies.
But let us examine the myth that only Baba Ramdev and his business outfit is into Swadeshi or this Make in India will create nationalist companies.
Truth is far different. Traditionally, India had been largest producer of cotton, it clothed most of the world before the European Industrial Revolution. India created chintz that Tuscany and Provence have now appropriated as theirs. Indian Royalties in the past commissioned jewels from the largest jewelry houses around the globe, but our diamonds and rubies were prized possession for riches and famous abroad.
Yes, for past fifty years or so, our manufacturers have specialised in Fake in India rather than Innovate in India. So now we are best known for half baked ideas, under cutting, cheap labor, with which we always try to seek technology and other support from developed western nations.
There is a totally wrong perception that nothing world class comes out of India. International luxury brands come to India to teach us the concepts and crafts which were invented here in India. but we failed to claim ownership thereof. We have history, heritage, hand craft skills in quality brass, leather products, our chemical free living organic fabrics, slow food now conveniently 'in thing' now in west.
I hail from Moradabad, town very much famous for its traditional brass art ware \ with annual exports to the tune of Rs 4000 Crore. Most of the exporters manufacture here the stuff which is loaded in containers sold at Top Word Class Stores across the globe.And this export business is continuing from last 55 years.
We have many home grown which many Indians are not aware of it but can make any India proud. These have grown organically without any patronage, government subsidy. Take example of Goodearth. Twenty years back, a hobbyist potter Anita Lal started this venture at a very modest level. She realiased that Kumhars (Potters) are languishing, she bridged gap between village craft and urban consumer. She set up a shop in Kemp's Corner area of South Bombay, to sell contemporary products with Indian design on them. In last twenty years short span, Goodearth has grown into a cult.Be it hand painted porclain, candles, organic cotton Kurta/Kurti, block painted bedspreads with stories of Vedas, Purans it is there. They procure stuff of Kalamkari, khadi, batik, wares with Mughal period engraving, varq and nakkashi. it is now Rs150 Crore company with outlet now in Ankara and Singapore. another success story is Kama,brand of natural cosmetics, most of the time you will find in bathrooms of top star hotels not only in India but also abroad. it was started by four friends - Vikram Goyal,,, Vivek Sahni, Rajshree Pathy and Dave Chang-who believed in holistic wellness. They manufacture high quality products made from 100 per cent natural and plant based stuff grown or collected by tribal communities from natural habitats, another USP with Kama is its innovative and attractive packing and packaging.
Another success story comes to my mind is Forest Essentials. Owned by Meera Kulkarni, this brand manufacture handmade soaps using strict Ayurvedic standards. She used to wrap the product in brown paper, tied them with raffia string and hand written name of the fragrance on the cover ! In a short period of one year, Meera set up a small shop in Khan Market Delhi and began to sell her products, in no time all the products sold out. A young believer called Samarth Bedi loaded with foreign MBA degree joined her. Rest is the history. Now Forest essentials is a strategic partner with cosmetic major Estee Lauder. Similar stories are of Dilip Kapoor's Hidesign and fashion brand crafted by Manish Arora. I am sure that you must also know similar stories.
The success stories of entrepreneurs who were able to do without State assistance, funding, SEZ benefits or subsidy.
Patanjali in the recent months has widen their product basket, now into consumer products such as soaps, paste, shampoo, cooking oil, desi ghee, noodles, salt, pulses, atta, and breakfast cereals apart from herbal medicines. They have solely pitched as 'swadeshi' and claims adhering to traditions of ayurvedic products. The products were first launched in 2007, and was barely noticed. In five years, the business had sales worth Rs. 450 crore, and this year, the turnover is expected to touch Rs.5,000 crore. That would mean a 67 percent jump from the previous fiscal, something that other consumer goods firms would love to have.
Gradually, the businessman in Baba Ramdev has become marketing platform , now the products are manufactured by other companies and smartly marketed under Patanjali brand umbrella.
And now Government under leadership of Shri Modi has launched an ambitious movement called Make In India. The objective is to encourage those who manufacture in India offering them various sops, tax holidays et al so that there will be a real emergence of 'nationalist' companies.
But let us examine the myth that only Baba Ramdev and his business outfit is into Swadeshi or this Make in India will create nationalist companies.
Truth is far different. Traditionally, India had been largest producer of cotton, it clothed most of the world before the European Industrial Revolution. India created chintz that Tuscany and Provence have now appropriated as theirs. Indian Royalties in the past commissioned jewels from the largest jewelry houses around the globe, but our diamonds and rubies were prized possession for riches and famous abroad.
Yes, for past fifty years or so, our manufacturers have specialised in Fake in India rather than Innovate in India. So now we are best known for half baked ideas, under cutting, cheap labor, with which we always try to seek technology and other support from developed western nations.
There is a totally wrong perception that nothing world class comes out of India. International luxury brands come to India to teach us the concepts and crafts which were invented here in India. but we failed to claim ownership thereof. We have history, heritage, hand craft skills in quality brass, leather products, our chemical free living organic fabrics, slow food now conveniently 'in thing' now in west.
I hail from Moradabad, town very much famous for its traditional brass art ware \ with annual exports to the tune of Rs 4000 Crore. Most of the exporters manufacture here the stuff which is loaded in containers sold at Top Word Class Stores across the globe.And this export business is continuing from last 55 years.
We have many home grown which many Indians are not aware of it but can make any India proud. These have grown organically without any patronage, government subsidy. Take example of Goodearth. Twenty years back, a hobbyist potter Anita Lal started this venture at a very modest level. She realiased that Kumhars (Potters) are languishing, she bridged gap between village craft and urban consumer. She set up a shop in Kemp's Corner area of South Bombay, to sell contemporary products with Indian design on them. In last twenty years short span, Goodearth has grown into a cult.Be it hand painted porclain, candles, organic cotton Kurta/Kurti, block painted bedspreads with stories of Vedas, Purans it is there. They procure stuff of Kalamkari, khadi, batik, wares with Mughal period engraving, varq and nakkashi. it is now Rs150 Crore company with outlet now in Ankara and Singapore. another success story is Kama,brand of natural cosmetics, most of the time you will find in bathrooms of top star hotels not only in India but also abroad. it was started by four friends - Vikram Goyal,,, Vivek Sahni, Rajshree Pathy and Dave Chang-who believed in holistic wellness. They manufacture high quality products made from 100 per cent natural and plant based stuff grown or collected by tribal communities from natural habitats, another USP with Kama is its innovative and attractive packing and packaging.
Another success story comes to my mind is Forest Essentials. Owned by Meera Kulkarni, this brand manufacture handmade soaps using strict Ayurvedic standards. She used to wrap the product in brown paper, tied them with raffia string and hand written name of the fragrance on the cover ! In a short period of one year, Meera set up a small shop in Khan Market Delhi and began to sell her products, in no time all the products sold out. A young believer called Samarth Bedi loaded with foreign MBA degree joined her. Rest is the history. Now Forest essentials is a strategic partner with cosmetic major Estee Lauder. Similar stories are of Dilip Kapoor's Hidesign and fashion brand crafted by Manish Arora. I am sure that you must also know similar stories.
The success stories of entrepreneurs who were able to do without State assistance, funding, SEZ benefits or subsidy.
.jpg "A Gumnam Actress Strips Nude to Protest Auto/taxi Fare Hike")
