The race is on in the space of alternate fuel cars . Reportedly cash rich smart multinationals like Apple and Google also jumped in this race.
This time some updates about secret project of Apple. "Project Titan" is their project and the company is currently facing problems as it plans out a manufacturing site for the anticipated "Apple Car." It is believed that the company's timeframe, in which it would like to begin manufacturing within five years, may result in Apple seeking out a partnership with another, already-established player in the automotive space.
Apple is apparently eyeing new property it purchased in San Jose lfew months back as a potential site for "Project Titan" development, and perhaps even eventual assembly. The company paid $138 million for a 43-acre building plot currently featuring nearly 2 million square feet of office space.
It was also suggested that the design and technology behind "Project Titan" remain very much in flux, with Apple reportedly considerin using BMW's i3 as the basis for its project. Apple and BMW talked about a potential partnership, though it's been said that the two parties are not close to an agreement.
Apple seems impressed that BMW "abandoned traditional approaches to car making" in developing the i3. Apple's top brass apparently indicated they are interested in taking a similar, fresh approach to the automobile with their own initiative.
Rumors have persisted throughout 2015 suggesting that an "Apple Car" is the Cupertino company's next major new product category. It's been speculated that Apple is looking to develop a self-driving automobile to compete with other projects currently in the works from traditional automakers, as well as Tesla, Google, and even Uber.
Apple also reportedly poaching Tesla workers to push its "Project Titan" forward. The hiring has apparently been so extensive that it has negatively affected Tesla's own internal product development.
For now, well before manufacturing could begin, Apple is said to be working on its project largely at a secret location in Sunnyvale, Calif., known by the code-name "SG5." There are evidences which suggest that a shell company known as SixtyEight Research may be a cover for Apple to help conceal its true operations at the Sunnyvale garage.
Apple is apparently eyeing new property it purchased in San Jose lfew months back as a potential site for "Project Titan" development, and perhaps even eventual assembly. The company paid $138 million for a 43-acre building plot currently featuring nearly 2 million square feet of office space.
It was also suggested that the design and technology behind "Project Titan" remain very much in flux, with Apple reportedly considerin using BMW's i3 as the basis for its project. Apple and BMW talked about a potential partnership, though it's been said that the two parties are not close to an agreement.
Apple seems impressed that BMW "abandoned traditional approaches to car making" in developing the i3. Apple's top brass apparently indicated they are interested in taking a similar, fresh approach to the automobile with their own initiative.
The new San Jose property owned by Apple certainly has the space for an automotive research facility, though the company's intent with the site has not yet been publicly revealed. Records with the City of San Jose show that industrial park planned development permits for the land are inactive, suggesting Apple has not yet pulled any such permits.
Rumors have persisted throughout 2015 suggesting that an "Apple Car" is the Cupertino company's next major new product category. It's been speculated that Apple is looking to develop a self-driving automobile to compete with other projects currently in the works from traditional automakers, as well as Tesla, Google, and even Uber.
Apple also reportedly poaching Tesla workers to push its "Project Titan" forward. The hiring has apparently been so extensive that it has negatively affected Tesla's own internal product development.
For now, well before manufacturing could begin, Apple is said to be working on its project largely at a secret location in Sunnyvale, Calif., known by the code-name "SG5." There are evidences which suggest that a shell company known as SixtyEight Research may be a cover for Apple to help conceal its true operations at the Sunnyvale garage.
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